Projects
Real builds
Working examples drawn from retail, healthcare, gaming, internal tools, and operational systems.
Real systems, built around real operational friction
Our work shows what happens when the right workflow gets fixed properly
These are the systems we have designed and shipped across operations, retail, health, finance, and internal tools. The pattern is consistent: find the drag, define the fix, then build something teams can actually use.
Approach
Ops first
We start with workflow pain, not a tool wishlist.
Focus
One fix
Each build is scoped around the highest-value bottleneck.
Outcome
Working system
Something your team can run with every day, not shelfware.
- Operational systems, not portfolio fluff
- Clear before-and-after workflow gains
- Examples across multiple industries
Selected work
Examples of the systems we have built when a workflow was worth fixing
Each project below solves a different kind of drag, but the pattern is the same: understand the real operating context, then ship a system that removes friction without creating new chaos.
Project 01
Digital Gift Cards / E-Commerce / Retail
Cookies By George Gift Cards
We built a clean, easy-to-use digital gift card site that lets customers buy a gift card, send it to someone they care about, and trust that redemption will work smoothly across the business.
- Simple Sending Flow: Customers can purchase and send digital gift cards with minimal friction.
- Secure Admin: Admins can invalidate gift cards and review claim and transaction activity.
- Order History: The business has a clear record of purchases, redemptions, and gift card status.
- Flexible Redemption: Gift cards can be printed and redeemed online or in-store.
Gift Delivery
Clean digital gifting for everyday customers
Admin Control
Invalidation tools and transaction visibility built in
Flexible Use
Redeem online, in-store, or via printed gift card
Project 02
Lab Information System / Health Care / API
Provincial Medical Lab Platform
We built a custom Laboratory Information System focused on secure workflows, accurate tracking, and faster turnaround across intake and processing.
- Sample Registration: Structured intake with validation to reduce errors at entry.
- Worklist Assignment: End-to-end sample assignment with completion views and automatic routing by workflow rules.
- Auto Range Finder: Techs enter result values and the system auto-maps ranges to the correct assignment path.
- AHS HL7 Integration: HL7 interfaces for secure data exchange with Alberta Health Services.
Sample Intake
Intake speed increased by 50%
Operational Flow
Sample workflows assigned with live status views
Lab Visibility
Real-time status across collection and bench
Project 03
E-Commerce / Gift Giving / Retail
Cookies By George
We initially underestimated the challenge of selling cookies but ended up delivering an awesome batch:
- Multi-Recipients In Single Order: One order, infinite postal codes. We mix'matching delivery and pick-up. Each rate is calculated independently.
- API Integration: Automatic address lookups, giftcard purchasing, multiple courier integrations, and instant error reporting.
- Store App: Retail stores fulfill orders, manage hours and inventory with an easy-to-use iPad interface.
Orders Coordinated
Nationwide gifting from one cart
Fulfillment Tempo
Retail + e-comm sync in real time
Customer Joy
Handwritten notes triggered automatically
Project 04
Platform / Dashboard / Payments
Conflict Is For The Birds
We built a commerce agnostic platform that helps people understand their conflict style and how to use it to their advantage. Practitioners can send and track assessments, and even create their own groups.
- E-Commerce Agnostic: Platform works without being tied to one e-commerce provider.
- Practitioner Control: Can create contacts, groups and even sign-up links their test takers can access through a QR code.
- Credit Management: Practitioners purchase credits directly and spend them to send assessments—no marketplace required.
Assessments Launched
Thousands dispatched per facilitator
Revenue Streams
Practitioner credit system built-in
Engagement
Action plans delivered instantly
Project 05
Digital Display / WordPress Plugin / MindBody API
Decidedly Jazz - Digital Display
For DJD, we streamlined their scheduling process with a custom digital solution integrated with MindBody, focusing on essential data for simplicity and efficiency. By repurposing their existing WordPress site for a control panel and API, we achieved a seamless and uncomplicated scheduling system.
- WordPress Plugin: Custom plugin to interface with MindBody API.
- Contextual Schedule: Display's important information to the hour.
Class Updates
Stage screens refresh every minute
Booking Lift
Mindbody promos auto-orchestrated
Brand Atmosphere
Motion design choreographed to sets
Project 06
Mobile Game / Sports Betting / Freeplay
Freeplay
A mobile sports betting game that allows users to bet on real games with fake money. Multiple sport-stream sources, contests, notifications, and a slick admin dashboard to manage it all.
- Push Notifications: Users can be notified of upcoming games and contests.
- Admin Dashboard: Admins can manage users, contests, and games.
Contests Launched
Dozens running each season
Retention Lift
Streaks keep bettors engaged
Lead Conversion
CRM-ready insights from gameplay
Project 07
E-Commerce / B2B / Retail Operations
Retail Store App
We built a retail store app for Cookies By George that allows them to manage their inventory, hours, and orders. It's a simple iPad app that allows them to manage their retail stores.
- Inventory Management: Staff can manage inventory and hours with an easy interface.
- Order Fulfillment: Can fulfill orders and manage their status which then informs customers through SMS.
Fulfillment Speed
Orders staged in under 5 minutes
Inventory Pulse
Real-time stock across stores
Team Adoption
Onboarded in a single shift
Project 08
Automation / Database Integrity / Duplication
Filemaker MindBody Sync
What do you do when you have a 30 year old Filemaker database that you want to talk to your ticket/booking system? You call us. That's what you do. No, seriously.
- Import Portal: Controls and displays import process with error reporting.
- Custom API: Custom API to interface with MindBody.
Legacy Harmony
30-year FileMaker meets modern APIs
Duplication Purge
Records reconciled nightly
Staff Focus
Team freed from CSV wrestling
What this work has in common
We do our best work where the problem is operational, not cosmetic
If the issue is speed, visibility, handoffs, intake quality, or too much manual coordination, that is usually where SwiftRoot creates the most leverage.
Visibility
Hidden work becomes visible
Reliability
Fewer manual handoff failures
Momentum
One fix creates room for the next
Start with your bottleneck
If one of these projects feels familiar, your first step is still clarity
We do not force the same entry point on everyone. Start with a discovery call, and we will decide whether the next move is direct scope, Flight Plan, or a tighter validation sprint.